ROYAL BAVARIAN BRANDS ‒ RENOWNED AND LOVED AROUND THE WHOLE WORLD
Only a few royal houses in the world can claim to have had monarchs who have such mass appeal and such ability to be turned into brands as the Bavarian dukes, prince-electors and kings. »Their lifestyle, emerging from 738 years of uninterrupted rule, their social and cultural activities and their worldwide reputation guarantee that they are perfectly suited to being translated into the products and services of our numerous licensing partners in the form of enduring brand worlds«, said Luitpold Prince of Bavaria, Managing Partner of the Schloss Kaltenberg Group.
The royal brand worlds include the brands, »König Ludwig«, an opulent and diverse reminder of the works and activities of King Ludwig II; »Prinzregent Luitpold« as a trademark which clearly honours the down-to-earth and nature-loving monarch who embodies the »good old days« like no-one else; »KLvB – König Ludwig von Bayern«, a very personal homage to the three great kings named Ludwig, and finally »Wittelsbach«, the subtly-refined brand for limited editions.
All of the brand worlds benefit from their authenticity and their great wealth of content, derived from the countless stories and happenings from the Court of the Bavarian princes and kings.