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KÖNIG LUDWIG MALT – THE ROYAL ANSWER TO A NEAR-BEER
König Ludwig Malt, the new, non-alcoholic malt drink, is the royal answer to a rapidly-changing market for drinks which are similar to beer. Delicious and refreshing, König Ludwig Malt is a licensed brand which was developed very specifically to appeal to an international clientele. As an alternative to beer, as well as to sweet soft drinks, this speciality has met with an enthusiastic response from consumers in Muslim markets, as well as consumers who are generally more health-conscious.
König Ludwig Malt is the innovative heir to the more than 500 years of the royal Bavarian art of brewing. This treasure trove of experience has enabled completely new recipes and production methods to be developed, resulting in this really special range of delicious and refreshing malt based drinks. König Ludwig Malt is the perfect mixture of tradition and modernity and will set standards at the Point of Sale with its royal-edge design.
