HomeROYAL BAVARIAN LICENSING CONCEPT – ADVANTAGES OF A ROYAL BRAND WORLD
For four decades now, the Schloss Kaltenberg Group has been granting trademark licenses to selected partners who want to expand and upgrade their brand and product portfolio, both horizontally and vertically, with the great mass appeal of the royal brands.
The transference of the royal image and brand enables partners to position the jointly-developed products in the premium price segment. They gain access to new attractive target groups and distribution channels. All licence partnerships are designed for long-term collaboration between the two parties.
Under the terms of the partnership, the Schloss Kaltenberg Group offers:
Exclusive use of the brands and products in a contractually-agreed area
A top-quality brand appearance combined with a full-service marketing and communications package tailored to the respective product
Precise analysis of how to best address the defined target groups
Close co-operation and advice on introducing the royal Bavarian brands into a carefully-selected market environment
Measures for brand activation
Consistent and continuous monitoring of all marketing and distribution measures, as well as all the production measures for beer
Membership in an alliance of royal Bavarian brand partnerships in which all parties can benefit from synergies and experiences
