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KÖNIG LUDWIG BROTSPEZIALITÄTEN ‒ A ROYAL SUCCESS STORY
The König Ludwig Brotspezialitäten can look back on an impressive success story in German bakeries. The bread, which fits perfectly into the royal Bavarian beer garden culture thanks to its extraordinary rye, spelt and malt recipe, has experienced rapid development in the last few years, both nationally and internationally.
In Germany, the speciality bread may only be produced by experts in small craft businesses and it is freshly baked and distributed daily. It is thanks to this strict product policy that König Ludwig Brotspezialitäten has developed into the best-selling individual brand in this particular distribution channel.
The König Ludwig brand – which comprises inter alia cheese, mustard sauces, fruit spreads and cereals – is a licensed brand whose great potential has by no means yet been fully exploited. With a comprehensive expansion of the range into the new business sector of speciality bread, the success story is sure to be continued.
