BENEFIT FROM A ROYAL LICENSING MODEL

The licensing of royal Bavarian brands offers many advantages:

• The acquisition of a royal Bavarian trademark licence ensures that there is no need for the complex process of separate brand development, building and management, thus freeing-up both personnel and financial resources within a company

• A licence partnership with Schloss Kaltenberg Königlichen Holding und Lizenz KG or with König Ludwig International GmbH & Co. KG will strengthen the success story of partner products in the market by endorsing the products for commercialisation with the power of a great name and a unique brand history – and without the need for traditional, outmoded product claims

• Product launches under a royal Bavarian licence brand also benefit from finely-tuned and full-service marketing packages

• This ensures that both the commercial risks and the marketing costs of a market launch can be minimised