W for Wittelsbach, W for Water from a royal source which springs up directly under Neuschwanstein Castle. With its particular special quality and purity, this noble water, which King Ludwig II himself drank, serves as a reference point for a royal mineral water which is launched under the brand name, »W – Royal Quality Water«.

An ecologically-sustainable approach lies behind this decentralised water concept. The essence of the idea is to combine the water sources of partners under the brand name, »W – Royal Quality Water« and to seal it with a royal quality standard which uses the royal water of Neuschwanstein as its reference point. This will ensure that long transport routes can be avoided and resources can be conserved. This idea is also reflected in the highly-differentiated packaging design. The label shows the geographical co-ordinates of the source in Neuschwanstein, the quality source against which all other sources will be orientated in future.

W – Royal Quality Water is a royal water with a unique brand story. Without CO2 pollution, the spring water refreshes all guests who visit the Bavarian royal castles each year.

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